Good morning! 

There are some questions we just need to ask ourselves in between! Whether it is because we feel lost, or are our happy selves. There is always room for improvement and looking over our situation. Let’s check them out together. 

If We Knew it to 100% Would Lead to Success, What Would We Take on And Do Right Now? 

Would we start a business? Write that book? Ask our friend out for a date? Try to pursue a specific goal? Quit our jobs and sail across the world? Only our own imagination limits us and it is true, following Jordan Belford’s quote “The only thing between ourselves and our goal is the bullshit story we keep telling ourselves as to why we cannot achieve it.”. In a way I love that quote. It brings us in charge of our own destinies and to either do something about it or decide not to. But in the end it makes us responsible for either way and leaves no room to blame anything but ourselves. 

Many times, this has caused me to stand up from browsing Netflix on the couch and instead go for my goals. Like a bit of obvious realization hits me in the face like a ton of bricks. Do you agree? 

So, back to the question: What would we do if we knew we could not fail? What would we go for? If we think like this, life becomes clearer and we can see what we truly desire but lets our fear prevent. If we get to be aware that it is this fear of failure that stops us and nothing else, we may dare to try. When we are like a hundred years old, would we not wish we tried – right here and right now? 

If we would never ever have to worry about money ever in our lives, what would we do right now? 

Also another question that brings us to find our true and inner passion. What do we love to do? Truly love to do? What would we truly love to accomplish in life? 

Often people focus on money. Anything we do and any decision made can often be a consequence of a money-focused mind. How we grow and so on. Which not may be wrong, of course, as our world of today is dependent of money – but by asking ourselves what we would do if we never had to think of money, and still live the life we would like – how would we spend this time? 

Working with our hobbies?

We think of hobbies and other passions, and in a way, those who cannot answer that they would continue at the work they are at right now, should actually in my opinion quit and work with their hobbies instead. I believe that if everyone worked with what they are best at, and love doing more than anything, humanity would achieve such a huge progress and achievement itself. 

Some love doctoring, some love painting, some love building and some just love to be in the spotlight. There are as many professions as there are hobbies, and yet we tend to make only money-based decision, go for “second best” and spend the little time we may have left on what we truly love to do. The best would obviously be to always do things we love. 

If this was our last moment in life, would we be pleased with that? 

Would we feel like we got the best out of life? Do we feel like we have accomplished everything we wanted? That we tried everything we wished to try and went for everything we wanted? 

If not, we get a clear view of things that truly matters in us. Whenever I tend to ask this question to myself, I realize I inwardly in fact have different dreams than I tend to think of on a daily basis. When it comes down to it, I definitely want more “loving” things in life, rather than materialistic items, like I set up as a monthly goal if not. 

Be pleased that very last day

It is a chance we may not exactly regret not buying a Chanel when it comes down to it, while we may instead in fact rather regret not telling a loved one we love them, or showing it. Things like that. And it also brings us to a realization that we actually, hopefully, do have a chance to change this until we reach this day. What are the things we would think if we were at that moment right now? And what can we do now to change that outcome? What can we do to actually feel pleased that day? To be happy with our decisions and actions, with no true regrets. 

If we fast forward 20 years ahead of us, is that a place we want to be at? 

This is such a great question. If we look on our path right now, where is it leading us? I know every path, any step ahead on it, is made by us uniquely. Every path is unique but we tend to have a bit of a routine among us regardless. And if we would fast forward twenty years in our direction, is it a place we would like to be at? More so, is it a place we would LOVE to be at? Is it THE place we want to be at? 

This question can be asked when it comes to relationships, career, personal development. With the understanding that time does pass, perhaps slowly at points, and fast other times – it will regardless pass. By small steps forward, we do head in a direction and will eventually pass destinations on our way. What are those destinations and are those destinations we want to pass? Is there another interesting path we want to promenade along? Are there more interesting destinations there? Does the journey seem more interesting there? Would we love to try it? 

Then it is time to look over our situation and see how we can change to leave our path for another one. Or combine them. Who knows? 

Only we know which path is true to us and only we can change that path. 

Love, Emelena

How To Stop Comparing To Others?

Good morning Sunday. 

Let’s together dive into the topic of today: How to stop comparing. I think it is very appropriate to think of right now, specifically when social media is everywhere and we seem to have some difficulties in general, to turn this off. 

I will have quite a busy spring as far as I can see. I listed things I need to do before fully developing this website, so I wanted to set a little bit of notice here. I will return in late June with more articles and continue writing posts about personal development, how to become a better person and how we can grow. It is a topic I have fallen in love with and I wish to continue this road. So, after this post – we will see more of each other in late June! 

Here comes however a moment where we can sit down and learn more of how to avoid comparing ourselves to other!  

How To Stop Comparing To Others? 

  • Realize that we are the ones responsible for ourselves. Another one’s success or failure does not affect us. 

I Get Perfection Spammed in My Face All the Time 

Yes, there is a lot of discussions about how we now today do not just simply compare ourselves to the hoard of people in our little fairy tale village. No, we get a “glimpse” of a “perfect” life across the world. Which means that if we had one so-called competitor in our village, we are nowadays competing against a hoard all over the world. There are some serious scientific articles about how this biologically works us within, and most debate with the fact that we are put in a more stressful mode. The importance is to learn how to head our focus to the right things, also known as to what brings us a positive day. 

Let’s together share a few advice on how we can change our focus from comparing ourselves. Important to note is that trying to push down another life with negativity in some way of lifting ourselves up is a way of comparing too. And certainly not a healthy one. Example of this is to like – saying that the instagram perfect woman probably is miserable behind the scenes. Because even if that might be so (as we have learned) that is not the point at all. The point is to learn that she can be happy or not happy – and still shrug our arms as we focus on our own life instead.

  • Creating a new Instagram. 

If we are addicted to this, or Pinterest, Youtube etc. we may be both following other accounts but an algorithm causes us to get similar images in our flow. This can of course change after a bit of effort and time given, liking and simply searching for something else. But if we like to start fresh and clean, which is the one I recommend with the slightest chance of a percentage failure in our discipline – it would be that we create a new account. A secret one. An account where we only embrace positiveness. We choose the accounts we follow thoughtfully. We carefully pick the images or pictures we deliver, and we are simply more aware of what we do, always with positiveness in the back of our minds. This will lead to a little golden chamber for us, where we always can pick up a bit of energy and motivate us, truly inspire us from within. 

I did this. As they very often say “We are a combination of the five closest people around us.” Of course we must think of whom we have around us, hopefully one that brings us up. But, choosing the five people we have around us on internet or social media is equally important. So that would be our first thing. To choose the ones we surround ourselves with is crucial. 

We can think of that perfect image we find somewhere on social media. And it will stick with us in the back of our heads. But really, why? We can of course think of this person probably taking 1000 pictures and simply uploading the single one that appears perfect, after editing it several times and putting hours of work behind. The thing is – it truly does not matter. In the end of the day, we have our lives no matter what. We are who are and we can “only” achieve being the best version of ourselves. There really is to no use comparing ourselves to others, if not making the difference of…

I Cannot Have That!/How Can I Have That? 

Do we see the difference here? One is inspired and truly believes within, that he or she can achieve something, grow and learn. While the other one with a fixed mindset has more of a victimized position. Everything lies within the power of the mind. Choose the second one in the title. It is such a more beautiful way of viewing the world. The images we face on social media and if they happen to trigger an emotion in us; make it be one that urges us to motivation. A sensation of growing and becoming a better version of ourselves. 

How Can We Become the Best Version of Ourselves? 

The paragraph above is a great advice. In general, we need to see how we constantly grow. Children blossoming into grown-ups are not just the ones growing as person. We do throughout life itself. Which means that tomorrow can always bring a better person that we are today. Think of this saying, which I for that matter probably have mentioned before: “What can I do today to make tomorrow a little better?” 

When it comes to comparing to others, a lot is maybe set in our self-love. That we need to start loving ourselves, taking care of ourselves. It goes hand in hand. The responsibility of ourselves needs to lay in our hands and we must realize that we are responsible of our lives. No one else. Even if we perhaps like to put it that way. Which is not hard to understand why. It lightens up the pressure on our shoulders. However it is not the way to go if we wish to improve. 

So, we need to take action, visualize how we are in our ideal self and carefully take baby steps into that direction. It may be hard to notice at first, but it will build up and at the end of the day – we certainly have made it a bit further. Also, when we are this focused on ourselves, we barely have time to sit down and compare ourselves to others. In that case, chances may  be better of us finally viewing with a mind like “How can we do that?” instead of crossing our arms and thinking we are a lost case. It all lays in improving inwardly as a person. 

Truly, when we are heading towards the best version of ourselves, is there really anything that can top that? We cannot possibly be anything less or more than ourselves, and being the best version – well, that is all we can do? Right?

To sum up this post about how to stop comparing ourselves to others, we have learned some smaller things on how we can think when facing challenges, but also how we can direct our instant life by removing, unfollowing and decide who can be in our outer circle. Most importantly, what we have learned is that we need to focus on our ourselves first and beforehand. To grow and become the best version of ourselves. This will lead to a much happier life, a life without a negative comparison. A free life true to ourselves. We do deserve it.

Love, Emelena  – see you guys in June! 🙂


How to Constantly ImproveM

  • How can I grow as a person doing this? What do I wish tomorrow that I did today? 

That last question causes at least me to realize that performing ten minutes is way better than doing nothing at all. It makes me slightly excited to wrap up for the following day, leaving me with a feeling that I already started checking tomorrow’s to-dos. Even better is that when looking back and thinking that all effort I have done is basically nothing/just ten minutes – to figure out that those ten minutes add up to a whole task being finished. Start small and expand. Make it a habit! 


There are literally books about everything. My favorite books are if not novels, those about personal development. I have read a few and love learning more. It is crazy how much we can grow as persons by reading books. Not only is it nice for the mind and brain to have this sort of activity, but it is both calming as it is exciting. Wrapping up a long day or starting the day with a book is an advice from me. In the morning it tends to make me excited to go out there and do something. While in the evening I get peaceful yet with a bit of yearning for tomorrow’s adventures. 

A little pocket book is not only light but very easy to bring along on every journey. Most of the time I do have one in my bag. Right now I read “Think and Grow Rich,”. I try to at least read a few pages every single day, even if I have very hectic days. (In a moving process with my partner). But in the end of the day, a book generates energy to me and that is something very helpful even in these hectic days. 

So what book to choose? 

First I think that we need to focus on what our goals are and see if we can find a book inspiring a pattern towards it. If not, I like the idea that a book just about something completely different may make us think outside the box and make us rethink. One thing I have noticed when digging into the world of books, is that there are so many about topics I never knew about. Therefore leading me to learn things I did not even know there was anything to learn about. Those things I have learned have also ended up being very useful to me. 

There is so much inspiration, motivation and positiveness to pick up from a good properly written book. 


There are tons of podcasts. I started out listening to darker ones, about pretty negative stuff (paranormal things, pessimistic economics and such) during the long rides with my love. After a while we run out of these and instead tried out a cheerful one about health, mindset and positive thinking. Believe me when I saw this caused a major impact this had on the both of us. When I compare us to a year back, we are two totally different persons. Fortunately we have grown together, and are equally excited for things to happen. Now we majorly listen to these types of podcasts and audiobooks. Always about self improvement, health and career. How can we improve every single day? There are so many different ones and I cannot specify a favorite one. There are so many good ones.

Although, one I would like to try out is about meditation! It is something I need to do a bit more, I think. To learn this new habit will be a goal for me. A loop of twenty minutes should be proper to squeeze in the daily schedule. Following a podcast can perhaps push me even further to really follow up. 

So, when can we listen to podcasts? 

On the bus? When we walk? In the cab? When we drive the car? When cleaning our house? My personal favorite is when I am at the gym. It keeps me pumped with motivation and it is almost as if I can feel myself grow when I listen to an exciting podcast while hitting the gym. Therefore I like to recommend that idea. To push even further, I recommend doing this in the morning. Think of the rush of energy when finishing a post workout meal, where we have listened to an exciting podcast and are filled with energy from building muscles at the gym? I love that idea. And I am addicted to have that in my daily routine. The rush of happiness and energy in excitement to start off the day… I almost bounce to work.


By this digitized world, we no longer need to be stuck on one place while learning. We are not dependent of a certain place or location. This thanks to all online courses there are today. Pretty much also about everything and anything. Of course we need to be more focused and have an eye of critique with the knowledge that pretty much anybody can make an online course today. On the other hand we can be happy and grateful that is the case. Because it also means more words and sayings reach out there. I mean, if we now have 1000 writers doing courses about the economy, we get so many more options and different opinions to make our own path rather than “just” taking the advice of ten writers. Our view broadens up a bit. The more we learn the better! 

A sidenote I really like though is the fact that it is true that knowledge is power. But ONLY when it is used! 

Worth to mention is also that we may meet people like us when attending a course. Online or face to face. Getting into a community will help us feel understood and it can be a relief to finally share our passion with people alike. A course hopefully leaves us way more inspired, motivated and with greater knowledge. 

It is worth it to try different ones and see what we like. The voice, the theme and the topic, the length and the pace. What do we wish to learn? Instead of listening to music when sitting on the bus, why not decide to listen to a podcast and learn something new? Think, 20 minutes every day is 1h and 40 minutes every week (times five saying we listen on our way to work). That is a lot of information we potentially could gain, is it not? 

Reflect – Mindset Moment 

The moment where I reflect during the day is in the morning. It is quiet, peaceful and nothing really happens. I have made a post about the benefits of waking up at 5 am and before. The so called 5 am club. This can also be a perfect moment for meditation. 

Some recommend having a conversation with ourselves. To get to know ourselves properly (how crazy this may sound). Asking questions like – “Am I happy? Do I love what I do every single day? Am I happy with whom I have around me? Do I like the food I am having? What can I do better in my life? Etc.” 

I like to think and reflect about my life. That is often how I come to decisions and get new ideas. 

A coach once gave me the instructions to each day write three things I am good at and three things I look forward to with tomorrow. This helped me get a great perspective of positiveness me within but also that even the hardest days deliver something positive. For now, I must say that the early mornings are my absolute favorite moments. When I wake up early and grab a cup of tea (yes, changed from coffee) I absolute adore that moment. Just our thoughts and reflecting over our life. A quiet moment is worth gold. Or in other words – a peaceful moment. This is also a great moment when we think of what we want to do, and take action. Not just being responding to others’ actions. 

During this moment we can learn to appreciate things as well. The smallest of things. These things can be (if correctly): having shelter, food on the table and good health. That we have our loved ones around. That we enjoy our job. That we manage to bring in money, that we have learned something new. That we are lucky. There is always something to be grateful for.

Get Feedback From Others Around Us

It is important to learn not to die just because someone criticize us. However I believe people should learn to speak constructively when giving their so called advice. When a person gives us their advice, it is also important to know that they are one human and there are other billions of people that may like our idea. If a person just says that something sucks, we need to dig deeper and find out why and how this thing sucks – if we like to improve/please this person. Or how it comes that this person believes this sucks. If we are several billion people on the planet, we have equally many visions of worldview.

There is a great balance between listening and not listening. Like – when a person says something bad, we need to know the moments when we must listen and act on it, and (when things are to be faced with the ear-to-ear. Even in those moments, I believe the healthiest thing is to first of all listen to our gut. What does it say? We need to be strong within and believe in ourselves first. Never ever letting critic letting us down but instead see what positive things we can take from that.

That was what I had to offer this Thursday. It is after all Valentine’s Day. I am packing my bag for the evening as my partner and I are switching off all electronics. We are going to a spa, refresh our minds and “pump our souls” as I like to express it. Tomorrow we are traveling abroad to my family and will probably head for a housewarming party Saturday night. With a bit of furniture shopping and squeezing in a moment at my grandpa’s grave I hope to enjoy every bit of this weekend.

Love, Emelena


Happy Friday! Going against the trend of claiming one is not one’s job, we cannot deny how much time our day to day job preoccupies. For some less and for some more. However for the majority much energy and effort go to the job. Coming from Rome, strolling the streets and trying out the Italian culture, I thought about differences between how a day to day life could look like there. And how it looks like where I for the moment lives.

Siesta is for example not a part of the country’s schedule which it often is in southern Europe. While I like that idea, I cannot neglect the fun “rule” of having home office, every Friday. Even if I perhaps do not perform on this, it is very common here. Probably that little norm is not formed everywhere either. Of course, everything does not only go with what country we live in. But also what type of work and company we have chosen to work for. Or maybe we even have chosen an entrepreneur lifestyle? – “Choosing” our days as we like them to be.

A great thinking I like to remind people of, is that we choose every day. We choose to go to this job every day. We choose everything around us, who we have around us and what we occupy our time with. Drawing a harsh line perhaps, but I like this to be more motivating than discouraging. So, if we choose our job, which is a lifestyle, what shall we choose? And when do we know we have chosen correctly?

What Kind of Job Fits Me?

Before applying for jobs 2018 I decided to sit down an analyze my situation. Who am I and what do I want? I thought for a long time of what makes me happy. What kind of job fits me? So, let’s share this piece of mind together. 

Are we athletes, prefers being physical at work? Are we very keen on having a nice environment? Do we want to stroll to work, or take the bus? Do we want to be among nice coworkers or are we more for locking ourselves into an office room? Do we want to dress up for work, or do we prefer change into an overall inside the dressing room? Do we like typing on the computer all day or would we instead fancy spending time outside? 

What do we do in our spare time? What do we think of when our eyes are closed? What is fun for us? What do we picture ourselves doing? 

Eventually an image will form in our heads. If it is not clear enough, perhaps we need more thinking and analyzing. It is a lovely feeling to figure out what we want and wish for. I recommend a moment every day for a good reflection. A thoughtful moment.

How Do I Want to Spend My Days?

Going back to how a job is our lifestyle… when we choose a job we choose how we spend about (probably) eight hours Monday to Friday. The greatest question is how we like to spend them. Some may answer at home? Maybe because we have a certain hobby going on. Alright. How and what can we do to improve this hobby and make it a business? Do we want to become an entrepreneur? What do we need to do then? 

Do we want to spend our days with less pressure? Then perhaps we need to look for a position and company requiring less hectic days? Do we love mingling and talking, selling in concepts and going on business meetings? Then perhaps some kind of selling/negotiating position is for us. If we love spending time with animals and helping them out, there are jobs for that too. 

First of all before going out there and applying for jobs we may think we want, also known as what others’ want for us, we need to wrap our heads around this idea. A comment thrown from a parent, relative or close friend can make us rethink and believe we are looking for a specific type of job. Maybe because it works so well for this person. Here it is crucial to take a moment for ourselves and reflect deeply. We are all different after all and just because a sort of job works well for someone, it does not mean it is how WE want to spend our time. Right? 

Also a great thing to think about is the hours we choose. What time of the day do we want to work during? What benefits do we wish for? The more questions and the more answers we have, the better.

What Are My Strengths vs Weaknesses? 

Recon our strengths vs weaknesses is a thing I believe everyone should do. This helped me a lot. Firmly noting down what we are good at doing. Not only do we in many cases (but not all!) find out that things we are good at are also things we like doing. Let’s bring me as an example. 

I imagined myself as a mingling person. Laid back as I sit in my chair, pen spinning between my fingers as I lean on the backrest with my laptop on the desk, eyes going from the name of the company on the screen to examining the surroundings of a perfect and modern office. Kind of like a movie set from one of those Wall Street movies. I imagined myself as that successful businesswoman, pulling in six figures and dressing up like a queen. I am hyper as I close every single deal by phone and is the absolute best.

Did this happen? 

Not as I wanted it do. 

I knew from the beginning that my voice was not my strength. However, my eye for details are. I am way better off solving math problems, meeting people in real life and organize stuff – but behind a phone to pursue someone? Just no. Not for me. 

So when I instead chose to look for a social yet analytical role, I found success. (My definition). Doing what I do ‘best’ is according to me the definition of success, happiness and a fun life. 

How Does This Help Me for My Future Goals? 

Another thing we can look for is a path on our way for this dream job. When we see progress and growth at work, slowly moving ourselves towards this dream goal – we may feel a bit happier. A bit more excited and filled of life in general. Bring this together with things we are good at, hours we like to spend at work and a sensation of moving forward. What can be a more winning concept? 

Well, to sum up this matter I have now left Roma, Italia. For next time. What do we say? – Arrivederci! I do feel grateful, immensely thankful, for being able to have trips like that. Choosing my job in early 2018 with a cautious eye caused me to say no to many other offers. I was very firm on picking one I would be more than happy to spend time at. After all. Time is all we have, is it not? So, if I would spend a third of my life somewhere, it is definitely a part of my lifestyle. And this, should be chosen wisely with a loving heart. It is worth an extra thought. 

Have a nice weekend! We will hear more from me next week on Thursday. Until then I will be busy moving with my boyfriend. 

Love, Emelena 


Sharing a few photos from a late summer evening out with me in the old city of Genova, Italy. 

Email Pitching or Cold Calling?

Which alternative of these two is the ultimate one? Not so uncommonly, this is a question many sellers face when realizing they need to reach out to potential clients and set up either a meeting or sell right away. After my fair experience in different areas as a saleswoman, I think I am ready to share my opinions on this matter. 

Obviously there are cons and pros with both, with the ability to switch one of the cons into the other’s pros. So, here it goes. 

Email Pitching Pros

    • Timesaving. Reaching out to more in less time.
    • Better choice when scared of calling by phone.
    • Afraid of conflict.
    • We are better in written format than by speech.
    • Socially scared.
    • We can take our time in figuring out a decent reply to whatever they answer.
    • The prospect may read this when it suits the person.
    • We can get a positive respond a long time ahead when the potential client feels ready to meet us.
  • Chances are higher they snap up every little detail in our written format rather than hearing a salesperson’s voice through phone.

Email Pitching Cons

    • A no is harder to change.
    • When receiving a dismissing response, we may not know the reason why and how we can improve when reaching out to the next one on our list.
    • If sent out to a great mass and there is the slightest grammar mistake or typo of any kind, every single email may contain it. Also, requires much attention to write correct spelling in names and such matters we regard.
    • The email account can get marked as spam if used incorrectly. (Which is rather easy when sending out a massive amount of emails to different people. Annoy a few and it is marked).
    • Email pitching requires a certain mysterious yet informative talent when writing the pitch. (Perhaps we can get into that in another post?).
    • There is a risk that we will not get any kind of response back at all.
    • If our company has a bad reputation, it will be greatly shown when the curious prospect googles the company.
  • The prospect may forget about responding as it is busy and suddenly the email gets deleted by mistake.

Cold Calling Pros

    • We speak directly to the prospect and get an image of the person by its voice.
    • A chance to manage convincing the person when he or she tries to dismiss us.
    • In cases of dismissal, finding out when or how we can contact them again.
    • Letting us know who the person we shall contact is, if he or she is not the correct person. Perhaps even if someone is on vacation and when we can expect to be able to reach the person at work.
    • Sharing a friendly conversation and grow a ”personal” relationship – also known as, getting a like.
    • This is personal for me, but I get energy from speaking with people.
  • We are amazing speakers with a pleasant tone and voice, gaining attention. This is our call.

Cold Calling Cons

    • It is time consuming.
    • Every time we pick up the phone we inwardly cringe and literally hate it.
    • Simply we are not a good enough speaker.
    • Not quick enough to come up with spot on replies.
    • Not comfortable or have skills enough to turn the prospect’s nos into yeses.
    • The prospect might be totally busy and therefore do not listen to what great words we really tell them. They may have been interested on another day but are totally in a bad mood this particular moment when we called.
    • They forget who we are five seconds after hanging up and will not remember our services two days after when realizing it is precisely what they need for their company.
    • They mark us as a seller at once and do not want to continue hearing because of the bad reputation many sellers has dragged down into the mud. Therefore believing we only want to fool them.
    • They get no chance to regret their response by checking up what we really are about before agreeing to meeting us/buying from us.
  • Gatekeepers that refuse letting us pass.

Just a few mentioned in each category. Surely there are tons of positive views and negative views on each. Some people urge that cold calling is timeless. It always works and always will work. That it will remain the best way to reach out to new potential clients.

On another hand. Some bosses believe email pitching is the new revolutionary thing in technology and that cold calling is as good as dead. They think this is the kinder version to costumers and that every seller manages to get the word out to more costumers.

So really – what is my personal opinion?

Many buildings appear like coming straight out of a movie. 

My Story

I have worked as a door to door salesman. It was fun, I learned to become quick-witted and rather ballsy. Utterly daring and outgoing, totally crushing my reputation as a shy girl and I loved every moment spent on work. Interacting with clients was fun and every car ride out to a neighborhood left me with a rushing wave of happiness.

Back in my home country I figured out one thing. I quickly knew working within telemarketing would not be something for me. Sitting beside a phone in front of a computer or notebook, dialing calls every hour awake to talk, talk and talk. Because my voice has never been my greatest strength. I do not want to sit here and say my tone sucks, but rather that my writing skills and interacting face to face are two of my attributes I know give higher results. Thereof the analyzed decision to actually become a door to door salesman.

As I later chose my work at this commercial real estate firm, working for their database – my responsibility was to be ”head” responsible for expanding the department regarding all suppliers getting involved when a company moves. I never want to speak bad of an employment, so this was just a mere misunderstanding during our interviews. Probably because my boss was an amazing talker in the phone and that it never crossed his mind that everybody clearly is not. Me included. So when I brought up the question if I would work as a ”booker”, or had to pitch on phone, I got the reply no. Feeling relieved after the clear words ”You will simply head from meeting to meeting holding a business presentation,” I thought, ”This sounds too good to be true. How easy!”. Well, it was kind of too good to be true. – Also a note to why I will ask straight for what responses and expectations employers will have for me before signing contracts in the future.

Rather quickly it came out that those meetings would be appointments I would book for myself. Alright. With a twitched nose I examined the front-page of Google and realized I would have to find every single client myself. And contact them. My boss wanted me to call them. As I tried so, clearly outside my comfort zone, I was taken as a salesman the prospect absolutely did not want anything to do with. I tried, I tried and I tried. I got an appointment here and there but it was simply not working. I tried to find some coaching and eventually turned to my boyfriend for advice (as he literally is the best motivating coach with good inputs when it comes to sales as a person possibly can be).

Doing these calls over and over again, fearing dismissals (as I struggle with fearing failure…) I was yet determined I would make this, that I would succeed. That is how I work. Whatever mission I take under my arms is something I am determined to finish, following the saying “Don’t start what you can’t finish.” However this was not a working strategy from my part and I decided to send out a few emails. Just a few. I googled around for good information in how to shape the pitch email and eventually I got my first respond.

I remember the shock on my face as I returned from the office room surrounded by glass, completely silent to shut out any noise and any other chatting seller. This time my heart raced as I saw the notification and surely, a prospect wanted to set an appointment with me! Instead of jumping around the office yelling ”I told you so!” I was quick to analyze what I did right here. Why did this particular client answer and how can I repeat receiving yeses? Soon I found my perfect email pitch and sent it out, turning my rate of getting a yes by every 7th phone call to get a yes from 75-90% of all emails I sent out.

Soon I had gotten courage enough to even dial the rest 10-25% and wonder why they had not answered or why they said no, sometimes leading to another appointment anyhow. My confidence was on top and suddenly I began filling my calendar with meetings. Talk about feeling proud as I did right then and there.

The funniest part was a particular one. I had called him probably around five times by this time in late spring. I had tried so many times to tell him that I wanted to set up a business meeting with him. Rather rudely, he neglected me each time and rarely let me finish. When coming out from an appointment I see not only the response from him to my email, but that he had called me three times! He wanted an appointment with me that badly! The person who was rude to me, that I had begged to meet five times now suddenly almost took a cab straight to my office just to see me?!

One time later at the day we had planned on having a meeting, he showed me around the company. Which in fact most of the clients do when I am welcomed to their office, building or factory. The grand tour, so to speak, when they show everything and I get a few samples of coffee, furniture advice or office items to bring home with me. Not only was the appointment a true success, me totally clicking with the owners, the CEO and the head of marketing in this conference room. One of them even drove me back to my office in his private car. Right then when jumping out of it, I thought of how ironical the scenario turned from being unpleasant to a complete positive and happy success. Just because I actually tried a different way. The email pitch.

My Conclusion

My opinion is that every salesperson should take a few moments to think about which parts of us that are the strongest. Ask ourselves: What am I good at, and what am I less good at? The reason is not to never do what we are bad at, but simply knowing where to focus for ultimate result – if that is the goal. Another thing can be to try out both ways to see which fits the seller the best. It may not always be the one he or she thinks. Additionally I would like to say that an excellent coach may be to good help and make a seller confident in one of the areas if he or she feels unsure about emails/calling. A good coach is also crucial for success.

For me, it ended up with emails when reaching out to absolute new clients and phone calls when re-connecting with them. If I really needed a meeting quickly and I had no time to wait for a response, then I would just pick up the phone and dial until the hour I had free was set. Simple as that. My actual strong thinking is that we should not be conservative here and say that one way is the right way. Really, try both in each situation as to what fits us. Also, looking over what type of costumer we are contacting can be a good idea. An IT company may spend more time in front of a computer (making them look over emails more AND even prefer getting an email rather than a pushing seller on the phone) than a marketing boss of an event bureau who just loves to talk to people straight away. Do we see the point?

I hope this helped you out if you were this confused salesman or saleswoman wondering what your call was. Analyze your skills and try out both ways until you know what works for you!

Love, Emelena


Took this beautiful picture yesterday when we had a “break”. A shuttle picked us up at the hotel for a tour at this villa, where the Norwegian constitution was written, 17th of May 1814. It was special to see the old interior and secret corridors inside the walls. When we came to this spot I had to snap a shot. Would it not be nice to sit in that chair beside that window, with a view and write a story? 

Good morning, people! I packed my bag Monday evening after a weekend spent at my in-laws’, and now I am off on a job trip. Conferences seem to have become a part of my professional life. At least every now and then. Before heading for a hearty breakfast to a wonderful view of this grand lake – I decided to share a bit of tips and tricks of what we can do when being at conferences by ourselves. I have brought my own coffee brewer with me and at the moment I have bunkered up in my bed with a cup of coffee. A winter wonderland is forming right outside the window and the level of coziness is high! So let’s dig into the topic of today.

4 Things to Do When Facing a Conference Alone

Or in fact, whenever you are a newbie to a social place. It can be literally awful, stomach flipping and we may loathe it, while others enjoy it – to have to start from scratch, in an environment where we know absolutely nobody. It feels just like first day of school, or when we moved to that new neighborhood all over again. After facing this situation quite a few times last lately, I decided to share what I went through and how to overcome the ugly feeling. Perhaps how this can benefit us as writers.

A year ago going to conferences were a routine every single month. Usually I kept my eyes shut before opening them to browse the file of papers my boss just had slid across the table in my office room. I would quickly throw a glance over the long lists of names, the people invited and those who had accepted to the invitation of the conference. Fairly seldom was a name written which I was familiar with. And I did dislike it as I knew everybody tended to be over their forties/fifties with a long experience within the business area, meaning they already have their mingling groups and friends among each other.

I would be the newcomer.

After once finding myself completely on my own as every coworker was either busy or not attending, I locked myself into a restroom. Here I brought up my phone to desperately google ”What to do when being at a conference alone.” Do I need to mention that even I found the scenario pathetic? Yes, indeed I did. But what could I do in my desperation? I tried to take my time, sitting on the top of the closed seat to just fold my legs and hope there was no line outside waiting for me to come out of there. Because I feared standing there outside all alone, appearing like the black swan nobody wants to be around. It was a desperate moment, really. And awful.

Now, I will tell you how I coped with this and how the evening turned out great.

1. Get Out There

After a while, I figured that I am an adult now and just have got to pull myself together. After all, I do have a company to represent and how bad would it sound if I dared confessing that I had locked myself in the ladies to avoid social awkwardness? Now, I never did say anything but I am sure my boss would not be too happy about it. Not to mention letting myself down. In the end of the day, I do believe in the motto of growing a little bit each day. Those days when I know I have stepped out of my comfort zone are the ones I cherish the most and can be proud of myself. I happened to want that outcome out of this event as well.

One thing to realize is that even if it seems as if everybody knows someone – truth is that they do not. Perhaps they all have just been able to join a group faster than us. Honestly, there are many people attending who also do not know a single soul. Even if they happen to be elder than us, many people in their forties and fifties also change career path. And what better opportunity to befriend new people within the industry than sending them straight to a social conference? Well, that is how many bosses think.

Typically there are name tags on each person, informing both the name and what company they come from. Here we can just go straight to a group and join, listen and present ourselves. Normally there will be a discussion regarding the companies we come from, our positions and what we do. We need to be sure to have a whole package with business cards with us, as chances are high we will have to exchange some. It does appear more pro to in fact be ready with a card. If absolute not; we can ask for their card and assure them we will contact them right away when situation lets us. Another case can be to find each other on LinkedIn and add one another. That way we can make sure to remain connected.

2. Champagne and Sweets

What drinks and pastries set on tables will differ from conferences to conferences. But, many times they will serve champagne and sweets. If we still stand somewhere alone, or the group of people somehow has dissolved into each way and we are left standing there alone – we can still find a new group. Maybe we can take a deep breath and walk straight towards a group, or we go to the table serving food.

Typically people will surround it, throw a joke about the food or help each other out with grabbing napkins for the cookie crumbles. Another opportunity laid out for us to be able to more smoothly and ”spontaneously” slip in to recommend that a certain cookie there is really good (yes, we have never tasted it), and suddenly a conversation is set. Out of nowhere, the person we are talking to is missing to its’ group. Either way, one from its’ group will look for him/her and join the two of us. Or the best, we follow the person to its’ group and are automatically introduced. ”Hey folks, I just met *blabla* from *blabla*. The person does this and that and this is unique,” and immediately they are all interested in us and what we have to say.

I know it can be hard to ”just go over there” to these randoms. I really do. But we have to if we want to socialize. If our intention simply is getting out information from the lectures, then feel no need but to plop down on a nearby coach to enjoy a drink. However, many of us are specifically sent to mingle and learn knew people, new business strategies and get inside information from other companies. By opening our mouths and get into a conversation with a person, well, it does help.

When standing there alone, we can ask ourselves some questions. Like, what is the worst thing that can happen? Chances that we will be dismissed and totally ignored are small. Yet if they so happen, we will not die. Unless we die, is there really anything to fear? – Appear like a fool, being all alone? Well, we will not end up talking to anybody unless we make an effort, will we? But to emphasize the truth. People are too busy with themselves, many of them panicking just like us – that causes them to not even get a moment to examine us with an analysis.

I think the best approach (yes, no surprise) is to not think, just do. Just walk up to a group and introduce ourselves. Even if they are in an eager chat, be cocky enough and speak up as we promptly take that step between two persons, reach out our hand decisively to one of them and present ourselves. If we happen to know of the topic we may even just join in, even show off our fake laughter to charm our rather ballsy motion. There are tons of ways to enter a conversation, but mine is typically to pick one person and slowly expand to more. When I enter a group just right away, I do find it somewhat more difficult to really engage in a chat as I know nothing of how people are related among each other. While when hanging out with a single or two persons, they tend to always introduce someone when passing by someone. So, an advice – pick a person and go for it!

3. Do NOT Do This!

I know the temptation of picking up the phone. Letting our finger browse and browse, we pretend being totally busy and occupied as the popular soul we are. What we do not think of is how this creates a barrier surrounding us. Like a glassy cloud nobody can enter. A bubble. When we are this imbibed into whatever goes on in social media, we can take a step back and wonder how we look like from an objective eye. If someone were to check us out, probably we look like someone busy and occupied – just as we want.

If we ourselves would stand there and two persons in the room are standing with three metres away from each other. One of them sipping a glass of champagne (or water for that matter. I will not market alcohol) and views over the room with scanning eyes, and then we have the one totally into its’ phone. Which one would we pick to approach? I can tell by my own words, that if I would approach the one with a phone, it may be if he or she wore a watch and I happened to wonder what time it was – or, if she or he would turn out to be Sophia Loren. Otherwise, I am 100% we all would go to this alone observing person and try with an opening phrase. Simply because that person appears more approachable.

Another great DON’T! Is the alcohol part. Conferences tend to serve not only champagne, but an awful amount of wine to dinner and then I shall not mention the tables filled with Baileys, Whiskey and Grappa when leaving the dining restaurant to head for the bar/club on another floor. So, have in mind to take it easy with the drinks. Nothing can be worse than waking up the following morning with a great headache, joined by anxiety over what happened yesterday. Perhaps even what we vaguely can remember. So, remember that this is a situation where we in some way present ourselves and the company we work for.

Another thing can be to simply not just hang out only with the people we do know. We never expand our network unless we dare interacting with new people. So another no-no can be to not be open and invite new people inside our group. Remember that one day we might be or we may have been that sole person. Would it not be nice to be approached and invited to join a group of people? I personally think it is one of the nicest things a person can do. That person will remember us for doing this, and who knows when this person can be there for our aid?

4. Where To Sit At Dinner

We all know the easy choice. We find a familiar face and slip down on the empty chair next to it to surely set that we will have a person to talk to. As much as this can help us secure a pleasant evening, making sure to get to know new people means sitting at a random table. Not fully random, but if we have been stalky beforehand (mening that when we received the guest lists – we googled the faces of the names behind), we know which one to ”spontaneously” end up beside. Quite manipulative but it works. How we accidentally end up with a new friend or future business college while it was completely a strategic move from our side.

Sitting down beside strangers at a table is according to my opinion even easier than joining a group of people/reaching out to strangers. Mostly because everybody MUST sit down and there are limited chairs at each table. Also, it is unlikely that a company around a table would take their stuff and stand up to swift table. It simply rarely happens. In a way, we appear by the table in the rush as everybody frantically looks for seats, and we sit down at the one we please. Also, being alone or a couple, it helps being a smaller number as it is easier to get seats at the ”best” tables, referring to those in the centre towards the front. Another reason to straight away head for the ones in the centre is because those tables ALWAYS fill. Everybody wants to sit there, thereof if we so happen to be the first one arriving there – people will join eventually.

It is typically during dinner that I befriend most people. Maybe it has to do with most of the guests’ intake of wine, but really, people opens up and suddenly it feels as if we all have known each other for ages. Some hold speeches and in between it seems to be a common topic to discuss what the person has stated. Also to comment on the cuisine served and discuss wine. Of course, conferences are various, but to have a little knowledge of wine, the business in general and the speech holders, can be an advice as well. At least for me, as a youngster to be able to come with a good reply when the fifty year olds debate on wether the Italian Amarone is heavier in taste than a sweet Portuguese Porto. Sí, I do have my fair experience – haha, I try.

My Previous Experience

During that time in the restroom I went out. I had called my partner and revealed that I despised standing there alone while having nobody to talk to. Whenever I did meet up with someone, the person seemed incompetent of social skills and maintaining a conversation. I would over and over again be left alone and have to start over, feeling like I screamed desperately. So at the end I headed towards the wardrobe, upper body hanging over the counter in my eager to hide from people maybe being able to recognize my escape from this real estate conference. As I had my card pressed at the wooden counter, my fingertips pushing it hard enough to pale and my searching gaze for a staff member who could hand me my jacket – I was approached by a guy.

He came with a glass of champagnen to me (yes, never accept a drink from a person without having eyes on it from start, ladies. And yes it is awful that I in soon 2019 need to say that). I accepted it but never drank from it, pretended sipping. It turned out that he was also there alone and suddenly I ended up having quite a laughter with this young man. Folks wondering what the two of us found hilarious would come from around to join us, and suddenly ”I” had built up a little gang of new friends. So this was fun. When the staff member finally passed me and held his hand out to take my jacket card, I snatched it back to me and shook my head to say that I had changed my mind. He smiled, I did too and off I was to join the conference at dinner.

I did have fun. It was actually the best conference when I look back. I did not share table with this gang, as I was too excited to get to know more people now when I was in the mood. This led me to end up at an ambitious table, filled with the elite from Norway’s real estate life (if I can claim this without sounding too poshy). We laughed so much throughout the night and at the end of it when my boyfriend picked me up, I sighed and told him all about how strange I found it. It had all begun with me, desperately locked inside a bathroom and me ending up mingling and having fun with tons of new people. What a day, and night.

To Sum Up

Summering my advice coming from me, I will divide this:

  • Do not pick up your phone to ”escape” the scenario.
  • Do not drink too much. Getting wasted is a big No-No. Depending on culture, at least do not get wasted too early.
  • Do not underestimate the fact that there are more people there not knowing a bloody soul.
  • Smile! I did not mention this but really, a smiling person is more approachable.
  • Speak up and present yourself.
  • Join a group.
  • Read one’s nametag and ask questions.
  • Mingle at the food table!
  • Do research beforehand and know what faces to look for.

Now, off we go! I will see if I find someone to talk to at the breakfast buffet and tomorrow my boyfriend picks me up for a trip abroad, to the capital of Sweden. What a lovely weekend it will be.

Love, Emelena

Kickstarting Fall 2018

Kickstarting Fall 2018
and things to look forward to

While many I know definitely feel the rush of adrenaline when summer is approaching, I have always preferred fall. Fall is my absolute favorite time of year. Not only because of my birthday coming up in late October, but the season seriously brings a lot of nice events!


Since my birthday always occur during Halloween days, I used to have masquerade parties as a young kid. Now, as a grown up I appreciate getting invited to others or simply having fun disguising myself and celebrating.
Personally I think it is a fun and good excuse of dressing up like Sleeping Beauty, a pirate or as if I lived in the 20s. Of course, confident people may be able to dress like this any day of the year – and that is something I am myself working on. But usually I sort of dress the same way – skirt and a proper shirt in a toned down color.
Additionally I find it exciting to encounter all friends in disguises. Last year we had a couple dressed up as The Flintstones and they had gone all in. Theme parties are just too funny but it is important that we go all in. Wearing the same outfit as always and simply topping the head with a witch hat is not accepted in my book.


Regardless of how people often curse when pulling the curtains aside and facing a rainy scenery, I LOVE IT. Any sort of climate can be shifted into a positive one with the right mindset. If it rains, I see a very good ”excuse” to remain inside with a lit candle, soft music and a handful of writing. Perhaps a bit of reading too.
Every person does not need an excuse for this, naturally, but I try to simply see for positive outcomes from everything. A rainy weather also means different clothes. The earth needs a bit of rain and it becomes greener outside. Even if fall is usually famous for the colorful trees – it only grows better with a bit of rain.
Sitting inside coffee shops, either with friends – ar alone! – is also kind of cozy when it is ”bad weather” outside.
When it rains, it is easier for me to actually see my TV without any sunlight reflections in it. The same goes for my Iphone and MacBook. No matter the great abilities all these electronics have, a strong sunlight does disturb somewhat. A cloudy weather definitely helps. Therefore, my Netflix account is on immensely more during fall and wintertime.
We also have dinners indoors. While sitting outside during summer days, there is a bit of a mood to sit inside. I think the sensation is a bit more romantic and intimate. Maybe because there is less to lay our eyes on. When sitting outside, it is easier to get a bit distracted by all surroundings and people walking by. When remaining inside it is a bit of more focus on the company at the table – according to my experiences.

Anyhow, the moment every year when I for the first time feel the cold air hit me – I feel so warm inside. It is the first real sign of fall and I just want to smile widely at this.

Setting Long Term Goals And Back To Routines

Here, I find it highly important to have routines that we enjoy. A common habit I have seen is that many sigh at the thought of routines. Like, when speaking of summer vacation as the highlight of life and then mumbling ”Back to routines” as if it means death itself – I cannot help but to twitch my nose. Surely, summer vacation should be an amazing time. I agree to that. But I think that it is almost more important that the every day life should feel better. Because… we live it daily? This summer was actually one of the first summers where I felt that it did not really matter if I was on vacation or home, working. Because I fully enjoyed being abroad and traveling around Europe. But I also nowadays love my daily life. During spring I built up my daily life very carefully. I decided that when I return from summer vacation, I shall look forward to it. And I did. I do love my daily life and the routines to it.
An important note can be that this may take a long time to build up. But let it take time. There is nothing as important to be able to live every day with a great feeling of satisfactory and happiness. It is truly worth it in the end.

When it comes to long term goals I have decided to never set too much of short term. Often it ends up with me not managing one of them and therefore stressing about it. Better to have a few long term and slowly making a bit of progress every day. If I see a major goal on the next page in my calendar, I will feel panic if I am not anywhere close to the finish line. If I instead create this into a daily routine, I will for example write a little bit on my screenplay every single day instead of waiting until deadline and by then being awake until 7 am to fix the last into perfection. At least, forming long term goals into routines helps somewhat.

Family Dinners

This may be different compared to where in the world ones lives, and what kind of family we have. I speak for myself here, but I do have quite a few family dinners coming up during Fall. Many people are back from vacations and are in work mood. This results in having it easier to gather them all and forming a lovely dinner together. With darkness outside, perhaps a bit of rain, it even increases the cozy factory of staying inside together. We all wear warm clothes and help each other out when preparing dinners. Just a lovely time of the year!

Of Course, there are tons of reasons to love fall. These were a few suggestions of why I happen to be in love with the season. It is different for everybody but one thing I want to deliver is to the ability to always, always, always be able to shift everything into a positive outcome.

Love, E

Close Menu